More than 2 Billion users worldwide use social media on daily basis including your customers.
That makes it crucial for every business owner in Uganda to make social media part of you brand’s marketing strategy.
If you haven’t already joined the 91% (and still growing) businesses that are using social media marketing in Uganda to benefit their businesses, then unfortunately you’re losing a lot of business.
Whether you’re a large business or a lone entrepreneur, social media marketing can be the most inexpensive and powerful marketing tool in your arsenal to build the trust and authority that — in the best case — helps exponentially grow your business.
Social media platforms allow you to attract new customers and connect with audiences that you never would otherwise.
You don’t need to rely on local customers. By posting on social media, you can even attract customers from other countries.
Look at the goals and objectives of your business and implement those into social media marketing.
Starting to grow your business on social medial in Uganda is more easier than done.
We are glad to show you below the practical tips of social media marketing in Uganda to grow your business faster.
Are you ready to take your business to the next level?
Let’s dive in.
Standout of Crowd: Social Media Marketing
Use social media several times a day. Your competitors are already using it.
So, standout of the crowd by learning and adapting to all the different social media platforms available useful to your business.
There are many out there and some of the most popular ones include: Twitter, Facebook, Instagram, TikTok, LinkedIn, Pinterest and Snap Chat. It’s time to grow your business!
Another thing to consider when choosing your social media marketing i what you are selling. Depending on the products or services you are selling, one platform maybe better than another.
Target Your Audience: Social Media Marketing
In order to do this, you need to know your audience:
- Where do they spend most of their time when it comes to social media?
- Where do they like to interact with brands and businesses?
- What sites inﬂuence them to purchase?
- Who are the biggest inﬂuencers in your space and what platforms do they use?
If your audience is younger, you may want to focus on Instagram, TikTok and YouTube, which have a strong following among Millennials.
For business professionals, LinkedIn may be a good place to focus. If you’re targeting women, Pinterest and Snap Chat is probably a good place to start.
For example, if you are selling physical products a visual platform like Instagram, TikTok and Facebook might be the best for you.
On the other hand if you are focused on selling services, a platform like Twitter, Facebook or LinkedIn might be the best options for your business
When you use social media, you are able to look for specific audiences in order to target potential customers.
For example, on Twitter you can join conversations about certain topics to see who is engaging in the conversation. Join the conversation!
Follow some other commenters and you will probably gain some followers back, ultimately leading to new customers.
Write a post or blog to target your customers. Be sure to put links into your posts and blogs to help direct readers to your website. Once they click on the post, they can easily get to your website to become customers.
Create A Posting Schedule
Alert: Sticking to a content schedule is not something “extra” that brands do.
If you want increase your presence on social media you must post on a consistent basis.
Consider creating a social media calendar in which you map out what you’ll post each day during a given time period (week, month, year). This calendar will include what you’re going to post, as well as when you’ll post it.
Always ask yourself these questions when creating a social media calendar:
How often will you post? You should post at least twice or once per day. It will help keep your social media profile active and create engagement with your followers on social media.
What kind of content will you post? This will depend on the type of business you have. For example, if you’re a health practitioner, daily health tips could be incredibly helpful for your audience.
If you’re a life coach, you may want to regularly share inspirational quotes and photos.
When determining the types of content you are going to post, think of what will add value to your audience.
What formats will you use? The most effective business in Uganda utilize a variety of formats on social media. They don’t just post text. Also use images, videos, polls, quizzes and many more. To appeal to a wide range of audience use more variety of formats.
You may think: Why do you have to map all this out? Why cant you just begin posting?
There are two reasons why you should utilize a social media calendar. The ﬁrst is that it helps you to be consistent with your posting. One of the biggest challenges that business owners face when using social media is being consistent.
Second, using a social media calendar “forces” you to be active on social media. You can’t use the excuse of not knowing what to post. You’ve already laid out what you’re going to post and it’s important to stick to your schedule if you’re going to win new customers.
Engage Your Audience
This is a big one.
Do not just post on social media and walk away.
In the modern age of transparency, people want to get to know your company on a more personal level.
The only way you can foster the relati
onships you want to build and gain the trust of your audience.
There are ways you can engage with you social media audience, which include:
- Commenting on posts
- Starting and participating in conversations
- Sharing relevant information
- Showing appreciation for customers
- Posting and answering questions
- Addressing complaints and criticisms
For LinkedIn and Facebook, don’t post more than once a day, and limit posts to five times a week. Twitter, on the other hand, changes so quickly that the more you post, the better. With Pinterest, 11 pins a day seems to be the magic number. Instagram and TikTok 3 to 5 times daily there are a lot of young generations consuming content every second of the day.
Do Not Over Promote
However much the practice of social media advertising is becoming increasingly popular among salespeople and marketers, the actual process of using social networks to drive growth is much different from what most people are used to. Rather than using social as an active promotional platform, it’s best to use it as a tool for engagement and communication.
In fact, it’s recommended that businesses keep their promotional content to 20%, while the lion’s share of content should be dedicated to meeting the needs of your audience.
Monitor Your Progress on Social Media
Social media use is growing all the time, and every month there are more active users than the one before, especially on the top sites like Facebook, Instagram, Twitter, LinkedIn, Snapchat and TikTok. It’s not necessary to have a presence on every social network out there, and it’s a much better strategy to define your goals, locate your audience, and pick the sites that are right for you based on those factors.
Social media relationship building has a number of benefits to confer on your business, but it’s important to put in the time cultivating your presence if you want to take advantage of them all.
Listen: You can increase your sales, brand awareness and ravenue using social media marketing in Uganda.
If you’re not regularly using social media in Uganda to build your business, you should be. The advantages of using social media marketing are enormous. With social media you can:
- Attract new clients
- Build your brand
- Establish yourself as a thought leader
- Connect with new audiences
- Create meaningful relationships
- Connect with other inﬂuencers
- And so much more
Thankfully, it’s not particularly complicated to get started building your business through social media now.
Do you want grow your business faster in Uganda? Do not wait any longer. There are clients out there waiting for you to find them.
We want to hear from you, though. What’s something you struggle with when it comes to your social media presence? Any tips or tactics that we missed? Let us know in the comments below!