To Increase your Instagram followers is the number one and only way to grow your brand and increase your brand awareness easily.
Instagram is a photo-sharing social networking app that enables users to take pictures and edit them with a selection of digital filters.
With over 120 million active Instagram users plus worldwide. This is good news, right?
Instagram has evolved to have more power, more capabilities, and more adaptive perfection for its users.
By the end of this article, you will be able to increase your Instagram following by 1000% on a daily basis.
According to us, Instagram has never been more useful than it is today for personal and business brand building.
Okay, you may decide that your target audience is not among the Instagram crowd. But that would be incredibly being shortsightedness to not try out this platform in 2020
So if you really want to stand out, show off your brand, and increase your Instagram followers, you have to work smarter and harder.
And you’re going to accomplish this by working these most amazing Instagram hacks into your social strategy.
In this article, we shall show you 15 ways to increase your Instagram followers faster in 2020.
1. Complete Your Brand Profile
The first thing you need to do is to create and complete your brand Instagram profile.
This matters. your picture, your name, profile name, and your description are your digital billboard on Instagram.
People will look at it, browse your photos, and check out your website, email and visit your business.
If you want to increase your Instagram followers in 2020, you need to pay attention to what your Instagram profile looks like as a whole.
Your profile is the first opportunity you have got to make a great first impression and entice people to hit the “Follow” button.
Converting your visitors into followers is no longer just the diting style of your photos that needs to be consistent.
You want to have a great profile photo, an effective bio description, active stories, website URL, email and contact number.
If you are a new Instagram user, here is a simple straight forward process on how to edit your profile information.
Firstly, tap on the profile picture icon at the bottom right corner.
Next, tap on “Edit Profile” at the top of the page”
1. Name. We recommend using your real/brand name.
2. Profile Photo. We recommend using a warm, approachable and trustworthy photo. If you are a brand please use your logo or anything that represents your brand.
3. Username. Your brand username needs to be unique but must be representing your brand. If your name is taken, add something like “Official”.
4. Brand Url. Point your Instagram account to your website if you have one. This is the only link you will be able to provide on Instagram.
5. Bio. A brief description of yourself/brand. Make it warm and engaging as possible.
How to increase the visibility of your Instagram profile?
Making your profile swoon-worthy is just one part of the equation.
You now have to drive as many eyes to your account as possible so you can increase your Instagram followers count and level of engagement.
Here’s what you can do to make it easy for users to find and follow you:
- Promote your account via your email list. Place a link to your Instagram profile in the footer or closing of every newsletter. You can even include a link in your email signature of your personal and business emails.
2. Use Hashtags Strategically
You can post on Instagram for as long as you want, but if you are not using hashtags, you won’t grow your audience.
Just like that.
Hashtags give you incredible visibility. Customers and fans are clicking from hashtag to hashtag, occasionally stopping in to check out an interesting brand.
But, which hashtags should your brand use?
If you use worldwide know hashtags like #happy #smile #love, people will notice your post but it won’t be the right kind of people.
Your main goal is to get the targeted followers, remember?
How do hashtags work – You may be tempted to use the same hashtag strategy as you do on Twitter or Facebook.
It is different on Instagram.
When you post a piece of content, you use a relevant hashtag that describes your content.
For example, if you’re a fast-food restaurant and you post a picture of your biting a burger from your restaurant in Abu Dhabi, you may use the hashtags #FastFood, #HotFood, #AbuDhabi, and #Burger when you publish it on Instagram.
New Instagram based Hashtags will be like this #Instafastfood #InstaRestaurant #InstaBurger
Anyone who’s interested in the fast foods in Abu Dhabi can find your content by searching for these hashtags. So in essence, they serve as navigation and also improve the overall user experience of Instagram.
Use 30 hashtags – Here’s a good rule of thumb: No less than 5. No more than 30.
How to find relevant hashtags
Step #1 – The first thing you want to do is create a spreadsheet or file on your phone to store your hashtags.
I recommend spending a couple of hours to put together a database of hashtags for your profile. It’s a more effective strategy as opposed to searching for them for individual posts.
Step #2 – Start by typing a general hashtag that relates to your industry or audience
Go ahead and type a broad hashtag that is relevant to your audience.
For example, you may type “#FastFoods.” Notice what happens in Instagram when you do this.
Instagram will show you a list of popular hashtags.
You don’t need to guess which ones are more popular because you can see the post count below each hashtag.
When you get a list of high-level hashtags with enough engagement, copy these and save them in your file. instead of typing them out every time, you can just copy and paste them in your posts.
Step #3 – Determine which hashtags work the best
Not every tag in your database will be a success.
The best way to know is to test them and see which ones outperform the rest. Key indicators would be engagement metrics like comments, likes, shares, follows, and mentions.
3. Use GeoTag in Your Instagram Stories
Whether you’re a local business trying to reach nearby customers or a global brand that wants to target audiences in specific regions, geotags will come in handy.
Plus, after the Instagram algorithm shifted the way content is displayed to users, your brand needs to find new and innovative ways to achieve as much reach as possible.
And not only that, you want to make sure you’re reaching the right people.
Geolocations are gathered from the physical location of your mobile device, which allows users to store or tag their content to those coordinates.
This public sharing of content puts a physical location to content, which brands can ultimately take advantage of to engage with users.
Brands with brick and mortar locations can see all the various content tagged to their location.
As we’ll talk about later, there are several creative ways your brand can use geotags.
When creating your Instagram post, you have an option to “Add Location” below.
Type in the location of your brand in the search and it will appear as shown below.
Customers use Google to find different products and services around the world.
Instagram works like google nowadays and people will always go in the search and type “Burgers in Abu Dhabi”.
And if you added a location to your post your restaurant will be displayed in the search which increases the chances of making a sale.
Fast food restaurants and retail shops are using this feature to get the right people to follow them right away which is our main goal.
Use Location Stickers in your Instagram Stories
Instagram Stories allows users to use digital stickers on photos or videos that are based on a geotag. By selecting the “Location” sticker, you can set it to the geolocations already around you.
How To add location Stickers in your Instagram Stories.
Adding the location stickers in your stories will help people discover your brand in the search and find.
Here is how to add location stickers in your stories.
Step #1 – Tap on the square emoji on the top right corner.
Step #2- Tap on the location and type your location in the search and find bar.
After selecting your location you can edit it, resize and rotate it to make your story more interesting.
Hashtag Locations: Another great way to locate content set to a specific tag is through hashtags. We know that using popular hashtags on Instagram gives your content more visibility.
But you can also use hashtag locations like #UCafeJavas or #Casablanca to get your content suggested when people are near your area.
Hashtag locations can also be added to Instagram Stories, making it easy to tag locations through a hashtag sticker.
The steps for adding the hashtag location in your Instagram stories are the same as the one for locations.
Now that you have a better idea of how an Instagram geotag works, the real question is how can you use it to further engage your audience?
First, consider this. People search for businesses, locations, and trends all the time on Instagram.
In fact, almost a fourth of social media influencers claim Instagram is the best network for creating influencer strategies.
This is due to the network’s visual nature, but also because of the ease of use. Instagram makes it simple to engage, like and most importantly, discover new content.
Let’s say you’re a new boutique clothing shop in Chicago near Millennium Park, and you want to get the word out about an upcoming event you’re hosting.
You can use Instagram geotags to find people in your area that are influential. Here’s how.
First, open up Instagram and head to the search tab. Make sure the Places tab is selected. Then enter your location.
4. Be Part of the Conversations
The truth is, the way to win on social media is to actually be social!
The number of Instagram followers you have means nothing if you can’t build a community of like-minded people who care and engage.
The only real way to do this from scratch is to become part of the conversation, you need to participate and engage with people who have the same interests as you.
Here are the things that you should do in order to become an active member of the Instagram community, and to grow and cultivate your audience at the same time:
- If someone follows you, follow them back. Obviously, you want to avoid following spam accounts.
- If someone comments on your photo, reply with a comment directed toward them. Mention them, using @, in the comment.
- Like the photos that have hashtags that you’re interested in.
- Comment on the photos that contain hashtags you’re interested in.
- Like other people’s comments on photos that you’re interested in.
- Send direct messages to people who you’re interested in, or who provide a lot of value.
- In your photo, tag users who you know personally, or with whom you’ve formed a relationship on Instagram.
- Ask questions or invite feedback in your posts.
5. Increase Your Instagram Followers Post By Attention-Grabbing Photos
Stunning visuals are the lifestyle of Instagram.
Instagram and photos will always be together no matter how Instagram grows because that was the main AIM of the platform.
In this step, you need to build a collection of effective and attention-grabbing photos.
Find out below.
Step #1: Create a visual theme for your account
Human brains are built for visual stories. In fact, we process images 60,000 times faster than text.
If you want to tell visual stories that stick in the minds of your audience, you need to develop an overarching theme for your profile
Here are its benefits:
- You come across as having put more thought and effort into your account (Even if you didn’t). The result is that your perceived value increases and people are more likely to follow you.
- Your brand will be easily remembered. When you have consistent visuals, your brand image is continuously being reinforced every time you publish a post. On the other hand, if you publish content with no unifying marker, there’s no way you’ll stand out among the 4.2 billion posts that are published daily.
- If it means anything, the statistics are in your favor. It’s been tested and proven that great design converts better.
- Consistency breeds trust. When you show up with a degree of sameness, your followers come to depend on you.
So how can you come up with a visual style guide for your profile?
It’s easy – and you’ll also find that consistency does not have to mean boring.
Here are some tips:
Tip 1 – Use similar brand elements that you use on your website and other social media platforms.
Disclaimer: You don’t have to be repetitive and robotic.
What you can do, however, is be consistent enough to evoke a feeling of familiarity in everything that you post.
This includes fonts, brand colors, logos, and even the way in which you use language.
Tip 2 – Experiment with patterns and shapes to create a unique layout.
The way that the Instagram feed is laid out in a grid makes it great for creating uniform patterns. The checkerboard layout is quite popular but can be made unique in so many ways.
To top it off, it looks great!
Tip 3 – Stick to one color palette
I’ve seen accounts that post entirely in one color. The only variation is the different shades.
I’ll be honest – it takes commitment, but the result is beautiful.
If you don’t feel strongly about any particular color, you can always stick to a combination.
Either way, color-based visual themes are very effective.
Tip 4 – Use a dominant filter
Celebrities and athletes use this technique a lot.
That’s because their accounts have different purposes and are used to document their lives rather than for branding.
When you stick to one filter, all your images will have a congruent hue. If you’re building a personal brand and you haven’t niched yourself into a box, this is a great option.
Tip 5 – Use motifs
This is a literary technique that is used in movies, books, and other literature. For the purpose of your Instagram feed, it is a dominant element that frequently shows up in your visuals.
Here are some examples:
- A particular pose that you do in all your photos
- An action that you do all the time
- A type of prop that always shows up in your background
- A symbol (could be your logo or even a specific emoticon)
- A particular environment that recurs in your photos. Perhaps you want to subtly feature cityscapes or maybe grassland. (You don’t have to be a landscape photographer to use these elements)
- If you’ve crafted a particular narrative for your business, you can tell that story using motifs. Virgin, Nike, and Apple do this very well on all their online platforms, including Instagram.
Now that you have some guidelines for creating an overall theme for your Instagram posts, here are some tools that you can use to create them:
Step #2: Use the following best practices when publishing your photos
Post original photos – No one likes to see an Instagram account that is stacked with stock photos or reposted viral pictures. They don’t connect and convert as well as real images. So, use your own photos.
Make sure your photos are relevant – Whenever you post a photo, think about the group that you want to attract. Who are these people? What will grab their attention?
Prompt followers to engage by using calls to action – We walked through this in detail when we looked at content strategy. The single best way to improve engagement is to write “user-action” captions for your posts.
Use the Geotagging function – When you add a location to your photo, you’ll get more visibility. Why? Because your photo “lives” in that location. Anytime someone searches for photos taken within an area, they will see your photo.
Instagram posts that include a location see 79% higher engagement than posts not tagged with a location.
Here’s how you can do it:
Tap “Add Location” on the new post screen.
Instagram provides you with a list of possible locations to choose from.
However, you can type in any location you want to, and Instagram will show you a list of the popular nearby locations.
I recommend choosing a popular location, so your post will get more visibility.
6. Create A Clear Content Strategy
Now that you know what you’re working towards, it’s time to think about content.
I can tell you with all certainty that this is a critical part of the Instagram success equation.
Let’s briefly define content – it is anything you express through text, visuals, and whatever medium that Instagram allows.
If you create random content, you will attract random people who couldn’t care less about you. These people will be spectators and passers-by. They won’t take any action. They won’t move any growth needles for your business.
On the flip side, if you create content that is strategic and targeted, you will attract exactly the right kind of followers. They’ll care about your business, engage with your calls to action, and be of great value.
The task now is to map your content strategy into the business goals that you came up with in step one. This will ensure that you create the most impactful kind of content.
But first, let’s talk about something – often ignored – that’s critical to the success of your content strategy.
Most people either don’t understand what context means for social media or they ignore it altogether. In the end, their content ends up missing the mark.
Let me explain.
Content vs. Context: Essentially, these two should not exist without each other.
There are easy ways to understand content versus context and how they relate:
- Content is what you create. Context is the meaning attached to what you create.
- Content marketing is delivering quality information to your audience. Context marketing is delivering the right information to the right person at the right moment.
Do you see how they work as a team? How content would fall flat without context?
The question now is, how do you achieve that balance?
I like to think of content as the informational nugget and context as the stories that you use to deliver the message.
This means that to create the proper context for your Instagram content, you need to employ the elements of a story:
- WHO: Who is this content for?
- WHERE: Where will your audience receive this content?
- WHEN: When will it be delivered?
- WHY: Why does your audience want/need this content?
- WHAT: What kind of content are you creating?
The “How” element is another piece of the puzzle. It refers to the medium in which you’re going to deliver that content.
On Instagram, users are conditioned for a medium that is largely visual, so you don’t have to spend time thinking about this. Photographs, videos, and stories are what will resonate with your audience.
As you can imagine, context is all very nuanced and becomes increasingly difficult when you have a large following. Even in a niche market, different people will connect to different stories.
Also, context switches as quickly as new information comes in.
The only way you can get these answers, and be on top of it when it changes, is to consistently engage with your audience.
Don’t just put out content and disappear.
Establish feedback loops, monitor the conversations, and be present in the communities that form around your business.
You’ll learn to tell the right stories and tell them well.
Different types of Instagram content: When you understand the context, your content strategy becomes amazingly simple.
In the first step, you came up with specific goals for your Instagram account. These goals will determine the type of content that you create.
What are your options?
People-centric content: Human faces are a big deal.
You can’t succeed on Instagram without humanizing yourself and your brand. In fact, photos with faces get 38% more likes than those without.
This type of content is especially powerful if your goal is to show off your company culture. Giving people a behind-the-scenes look at your team, their work processes, and how they interact with each other is digital gold.
It evokes an emotional response in your audience and makes them feel personally connected to your business.
Need some ideas for content that is people-centered?
- Candid photos of employees hard at work
- Shots of team members outside of work, perhaps at a company retreat or team-building getaway
- Photos of your team supporting a social cause together
- Behind-the-scenes of workstations or tour of where products are made
- Pets at work (these aren’t people, but they evoke the same emotional response)
- Employee-curated content. Allow your employees to take over your Instagram account on different days and post from their perspective. HubSpot is a perfect example with their hashtag, #GoogleEmployees
7. Increase Your Instagram Followers Working With Influencers
Another way to increase your Instagram followers in 2020 is by getting an influencer shoutout or having an influencer do an account takeover.
Partnering with other influential users on the platform is the surest way to get there.
This is important for a few key reasons:
- We trust the recommendations of our peers
- We rely on consensus and the opinions of others to influence our actions (including purchase decisions and who to follow online)
We rely on consensus and the opinions of others to influence our actions (including purchase decisions and who to follow online)
If you’re looking for a more effective approach to get new followers, ask the influencer you work with to do an account takeover on your Instagram Stories.
That way, people will have to follow your page to view the story. You’ll need to get him or her to let their audience know a few days in advance.
8. Increase Your Instagram Followers Run challenges and contests
If you’ve ever thought long and hard about growing your Instagram account quickly. This tactic has been on your radar.
Give out a freebie, and people will come knocking down your door, right?
Anyone who has run a successful contest or challenge will tell you that this is not the case. In fact, it requires a fair amount of preparation and strategy.
When done right, it can be an extremely effective way of getting traffic and new followers to your Instagram account.
Here are the details that you need to work out:
So… what type of contest will you run? The type of contest will determine how people can take part in your giveaway. Each of these methods of entry has its benefits and downsides.
(i) Follow to win – Participants have to follow your account to enter the contest. Be prepared for a percentage of people to unfollow you after the contest is over.
(ii) Like to win – Participants have to like one of your photos to enter.
(iii) Comment to win – Participants have to comment on a piece of content to win.
(iv) Enter your email to win – Participants have to submit their info to enter. If your goal is to increase your Instagram followers, you may want to skip this method or combine it with another method that gives you that outcome.
(v) Participate in the challenge to win – This is where you call on people to do something specific like posting a photo and using a hashtag that you’ve created for your challenge. You can also set your challenge across several days, asking participants to do something different each day and posting their results. This is the most participative type of contest, and it has the highest level of engagement.
(vi) A combination of methods – Participants have to perform several qualifying actions to enter the context. Any of the methods above can work together. It’s up to you and the goal that you have for your contest. Be mindful that you don’t want the barrier to entry to be so high that people get turned off by the process.
What are the rules? Every contest needs a set of guidelines.
It ensures that there are no disputes after the contest has run its course.
Your rules should include:
- The contest duration (what date and time does it begin and end)
- The prize and how the winner will be chosen
- The method of entry
- A statement acknowledging that the contest isn’t sponsored by or affiliated with Instagram
How will the winner(s) be chosen and what is the prize? The tricky thing about using contests to grow your following is that you will be attracting people who aren’t necessarily interested in you or what you do.
They simply want to win.
The way to deal with that is to offer a prize that is closely aligned with your brand and business goals.
If you have a self-improvement blog, your prize can be some inspirational and self-improvement books.
If you own a tech company, you can give something that’s complementary to your product.
This way, there’s overlap between the contest prize and your Instagram content. Participants will be less inclined to unfollow you after the contest is over.
How will you promote the contest? Simply setting a contest in motion is not enough.
You need to gain as much momentum and traction as possible.
To drive awareness, you can:
- Create a viral-worthy hashtag and encourage participants to use it
- Promote the contest on all your social media channels
- Link to the contest on the homepage of your blog
- Announce the contest to your email list
- Write blog posts about it and pay to boost them on Facebook, so they reach more people
- Allow people extra entries for referring new participants
- Submit your contest to a contest listing.
It’s also a good idea to write a follow-up piece on the winner, and the prize received. If your prize was a service or something results-driven, you could create a thorough case study of the winner’s before and after.
9. Increase Your Instagram Followers By Being Consistent
Most of your followers won’t follow you for what you posted in the past but for the promise of what you’ll post in the future. Your audience wants to know what they’re going to get if they hit that follow button.
To be good at anything, you must do it every single day.
For example, you aren’t going to be an awesome sports player if you only play 1-2x a week. You have to practice each and every day.
Same with social media, you have to be consistent and posting each and every day, respond to comments, direct messages, like and comment on your target market, do market research, research and rotate hashtags daily, participate in engagement groups, use Instagram lives, stories, etc and create original epic content.
Easily 3-4 hours a day. If you don’t have time to do this, outsource it. Build your brand. Your name is your most important asset.
Reputation is what others think you are. Character is what you are.
Grow your following, provide great value for your fans, teach, inspire, give, give, GIVE and watch your circle of influence grows, network expansion, and more opportunities will come your way.
You will find that it’s a lot easier to negotiate anything, seal deals, pretty much do anything when you grow your following and brand. You are the brand. You are the commodity.
Think of Instagram as your new name card, so when you are out and about and you meet someone, exchange biz cards but then say hey let’s stay in touch via Instagram, pull up your account on their phone and then they are like WOW you have 100k followers.
You are legit! It definitely picks their interest more and helps you stand out from everyone else they met that night.
10. Track Your Performance Right
You can’t improve your Instagram performance and optimize it unless you know how well your page and posts are performing (or underperforming).
When you have measurable results, you’ll know exactly what works and what doesn’t.
Begin by tracking your follower growth rate.
The total amount of followers you have is commonly seen as a vanity metric. And it is.
But your follower growth rate isn’t.
When you keep an eye on what the growth rate of your followers looks like, you can see how the kind of content your posting (or your posting frequency) is affecting things.
The best Instagram analytics tools in the market right now include:
All these Instagram analytics tools provide valid and highly informative information that can help you better understand your audience.
This data can also highlight the right content that leads to increasing Instagram followers, which should lead to more sales for your online business.
First, switch your profile to an Instagram Business Profile if you haven’t already. This will give you tons of free tools and insights.
Are you marketing your business on Instagram?
Do you have a favorite Instagram hack or trick that can help brands increase their followers please share? Leave your hack in the comments below!