It is important to find the best digital marketing agency in Uganda that is going to represent your business in the best way possible.
Marketing is all about one thing: figuring out where your target audience focuses their attention and then creating content in that place.
Before the digital marketing trend, people’s attention was focused on radios, newspapers, TVs and other offline media outlets.
So it was enough to take out ads on those platforms if you wanted to get in front of the right people.
But now it’s more complicated. People’s attention is split across a variety of different platforms.
What The Best Digital Marketing Agencies in Kampala Do For Your Business?
Marketing Agencies in Uganda help you get more sales by leveraging different marketing tactics to attract your ideal customer
Best digital marketing agencies in Uganda offer tend to vary a lot but in general, you can expect to get these services:
Social Media Marketing (SMM)
Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.
Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.
According to GlobalStats 53% of Ugandans with internet access use Facebook on a daily basis, 23.57% use Pinterest, 14.13% Twitter, Youtube 4.73% and Instagram 3.3%.
Thousands of Ugandans use Facebook and Twitter to search for products and services on a daily basis.
Your company should be available by the time consumers enter these search queries.
Consumers from around the world are always looking for Car rentals, Restaurants, tourist companies in Uganda during holidays.
To find the best social media marketing agency in Uganda is one of the best ways to put to your company out there for the right people to find it.
Search Engine Optimization
Getting your articles to rank high in search isn’t just about building “brand awareness” or getting more page views.
There’s more to it than that.
By getting your content to rank high in search, you’ll be able to capture potential customers at the perfect stage in the buyer’s journey — right when they realize they have a problem and need your solution!
Professional digital marketing agencies in Uganda must be an expert in Google Adwords.
What is Google Adwords.
Google AdWords is a great way to capture the attention of potential customers right at the moment when they’re aware that they have a problem.
Most people turn to Google to find solutions to their pain points, so running an AdWords campaign that targets those prospects can be highly profitable.
Facebook’s targeting features combined with its massive user base makes it a fantastic platform for virtually any business to see a healthy ROI.
You can target by gender, education level, income, location, interests, status updates, and even major life events, anniversaries and birthdays.
Facebook ads can be even more powerful than other forms of targeted advertising because of the amount of data Facebook has to pull from.
Calculating your Facebook advertising ROI is more straightforward compared to calculating ROI for many other marketing strategies.
Facebook has its own built-in conversion tracking that tells you exactly how many people clicked on your ad, visited your landing page, and signed up for your free content.
Content marketing is the fuel that built many multi-million dollar businesses.
Most companies think that creating content means writing a few blog posts every week and slapping them up on a website.
But those who care about sales over vanity metrics realize that it’s more complicated than that.
Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion.
E-mail still generates the most ROI for marketers, even with all the new social networks popping up. In fact, for every $1 spent, email marketing generates $38 in return.
The audience for e-mail is also significantly larger than any other social network.
In fact, according to KISSmetrics, e-mail has nearly three times the number of accounts as Twitter and Facebook combined.
Also, consumer behavior around e-mail is different from other platforms. Business people often use e-mail to have private, one-on-one conversations with both their colleagues and with strangers.
It’s unlikely that the same people would turn to Facebook for similar conversations.
This is what makes e-mail a transactional medium.
People are primed to expect offers, deals, and cold e-mails, and they expect to be able to buy things through e-mail.
On a site like Facebook, however, users are only there to chat with their friends and see what everyone is up to. They’re in a different frame of mind.
Agencies might offer services like list building, engaging with your list so that it doesn’t go cold, segmentation, or autoresponder sequence optimization.
Conversion Rate Optimization
At the end of the day, there’s one main factor that determines if your website gets sales or not — and that’s whether or not your visitors take the action that you want them to take.
That means having the right site UX, form design, and other elements to boost your lead generation and conversions.
A big part of conversion rate optimization is running tests in the right way.
For example, it’s easy to sit around and test variations on button colors all day to see what converts better, but it’s also important to understand how to communicate your brand’s message in a concise way.
The tagline that KISSmetrics used for a long time was: “Google Analytics tells you what happened.
KISSmetrics tells you who did it.” A concise, descriptive statement like this will do much more to boost conversions over simple design tests.
Agency services in this area could include conversion path analysis, CRO goal setting, identification of conversion metrics, or collecting data from website visitors.
Over 50% of mobile searches lead to purchase. When that search is related to a local business, that number is even higher: 78% of local-mobile searches result in offline purchases, and search terms indicate high intent to purchase as well.
There are a variety of options that agencies have when it comes to mobile advertising. They might focus on things like mobile YouTube ads, in-app advertising, campaigns to boost mobile app installs, and so on.
Here are out five of the most important considerations we have found when it comes to selecting the perfect digital marketing agency in Uganda.
1. Know Your Business Needs
The first thing to consider before you search for the best digital marketing agency, you have got to know what your business wants to achieve.
Are you looking for the best content creation and SEO Expertise? A better social media presence? Or are you more interested in research and demographics studies?
Put your team together and make a list of everything you would like your future digital marketing company to do.
Your list might include:
- Creative (from copywriting to video/multimedia production)
- Search engine optimization
- Social media management/marketing
- Search engine marketing
- Email marketing
- Online advertising in all its forms — Instagram promoted posts, Facebook sponsored posts, Google AdSense, etc.
- Content marketing
- Website design
- Marketing automation
- Inbound marketing
- Public relations
Take time to create your company list and draw it out.
Know what your business needs specifically and be able to articulate that to the digital marketing agency in Uganda when the time comes.
2. When Searching For The Best Digital Marketing Agency in Uganda Your Must Know Their Strengths
Not all digital marketing firms are created equal and just because they might be big doesn’t mean that they’re better.
If your company specializes in, say, sportswear, you wouldn’t necessarily want to work with a big marketing firm that mostly caters to companies outside of your niche.
It may behoove you to find a digital marketing agency in Kampala that fits with you, even if that means going Eruptive.
The benefit is that they’ll already know the market and whom you’re trying to reach.
Of course, there are firms out there who would be enthused to get your business despite the fact that they might not know much about your product or field.
Are they exceedingly creative? Have they done work, even if it’s outside of your wheelhouse, that you admire?
Maybe you don’t want someone who’s been marketing the same types of products for the life of their firm.
They’ll be quick to get your work done, sure, but it may look and feel a lot like the rest of their portfolio.
Sometimes it’s better to try out new companies as they can do their best to achieve your goals since they are in the period of searching for clients.
New companies are determined to deliver results and they are willing to give their full support to you if that is what it takes.
3. When Searching For The Best Digital Marketing Agency in Uganda Your Must Research The Agency’s Current Work
This goes back to what was mentioned above.
If you think that a creative campaign, maybe something that has a playful voice, might be just the thing to start driving traffic, do some research on the tone of their marketing.
If you want something a little more buttoned-up, look for a firm that specializes in a more professional voice.
This applies to all facets of the marketing company as well.
How is their SEO/SEM presence? Were you driven to their website because it was the first one that popped up on Google?
If so, this might be a good indication that they can apply the same methods to your business.
Go through their blog and check out their content. Is it what you would want stylistically?
Remember, you are in a unique position to judge the firm as a customer — the same way your customers will judge your business while the firm is handling your marketing.
Most of the digital marketing companies in Kampala are talkers and not doers.
They can talk too much through adverts and promotion but they can not deliver what they promise, you must be careful with such companies.
To that point, what are the metrics they use to consider success?
Find out the company’s methods for deducing what’s working and what’s not.
You’ll want a firm that’s open about these sorts of things, this way, you won’t be left in the dark when it comes time to make these deductions yourself.
4. When Searching For The Best Digital Marketing Agency in Uganda Your Must Consider The Agency’s Price
Chances are, the final price is going to be determined through contract negotiation.
It’s an uncomfortable practice, especially for those who are not particularly attuned to it, but there are ways to make it easier.
Be flexible and consider putting your quote on a spectrum instead of settling on a number and trying to stick to it.
If your number is non-negotiable, then consider negotiating on other aspects of the contract like length or specific clauses.
Keep in mind though, if you’re their lowest paying customer, there’s a good chance that you’re not going to get the marketing company’s major players.
It’s a decidedly unfortunate side of the process, but those businesses that are willing to pay top Shillings are the businesses that get allocated the top talent.
5. Be Blunt With The Agency
All things considered, this is your business’s money we’re talking about.
Even if you’ve gone far into the negotiation process, don’t be afraid to walk away.
While you need to set realistic standards, being open and clear with the direction of your company will help reveal whether or not the digital marketing agency is the right one for your needs.
In the end, staying firm to your convictions and finding the best digital marketing agency in Kampala who is willing to work with your business plan will be a better outcome for all parties involved.
As you’ve probably noticed, this is going to be a process, as it should be.
You didn’t build your company in an instant so don’t expect to find the right digital marketing company to be any different.
Take your time, do your research, be flexible but be staunch where it counts and you’ll find the right firm to take your company to the next level.
The right agency could generate millions of Shillings in revenue for your business, give you peace of mind by handling everything for you, and allow you to avoid the cost of setting up a team in-house.
That way, you can focus your time on your strengths, and perfect what you’re already good at instead of worrying about your weaknesses.
If you help the businesses to find the right digital marketing agency in your country kindly share your knowledge in the comments below.